When it comes to ranking higher in local search results, it could all come down to the letter:  “S”. If you and a competing business are looking for search keyword position, having https instead of HTTP before the www. in your domain could be all it takes to give you the lead.

When two web sites are considered equal, the search engine prefers HTTPS (Hypertext Transfer Protocol Secure) sites, pushing the secure domain to the top of search results.

In addition to the  boost in search result rankings, there are other reasons why local businesses should consider switching their site from HTTP to https. 

This is not what you want your customers seeing when they visit your website!

Google is pushing back against webpages with URLs that begin with “http” – no “s” – because they don’t encrypt communication between the user and the website. Communication may not be secure and the user’s interactions with the website can be hacked.

The internet would be a safer place if all website traffic was encrypted and Google is trying to pressure companies into encrypting their websites with the HTTPS protocol by warning users about unencrypted sites. Beginning in October, Google’s Chrome browser will display the message “Not Secure” in the address bar when users interact with an unencrypted webpage.

Read full Article from Forbes Here


What does HTTPS stand for?

Hypertext Transfer Protocol Secure.

The “s” stands for Secure Socket Layer

What Does Google Have to say?

Why HTTPS Matters

You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.

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Starting early 2018, Google will begin displaying warnings anytime that a user visits a website that is not using HTTPS.

Once these changes are complete and users update their

browsers to the most recent version of chrome, if a website is

not secured, visitors will get a warning message anytime they

access the website.

Atlantic Business Alliance is in the business of simplifying these processes for our members.

Together we can make supporting local a secure and easy process for your customers. 


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