When it comes to ranking higher in local search results, it could all come down to the letter: “S”. If you and a competing business are looking for search keyword position, having https instead of HTTP before the www. in your domain could be all it takes to give you the lead.
When two web sites are considered equal, the search engine prefers HTTPS (Hypertext Transfer Protocol Secure) sites, pushing the secure domain to the top of search results.
In addition to the boost in search result rankings, there are other reasons why local businesses should consider switching their site from HTTP to https.
This is not what you want your customers seeing when they visit your website!
Google is pushing back against webpages with URLs that begin with “http” – no “s” – because they don’t encrypt communication between the user and the website. Communication may not be secure and the user’s interactions with the website can be hacked.
The internet would be a safer place if all website traffic was encrypted and Google is trying to pressure companies into encrypting their websites with the HTTPS protocol by warning users about unencrypted sites. Beginning in October, Google’s Chrome browser will display the message “Not Secure” in the address bar when users interact with an unencrypted webpage.
What does HTTPS stand for?
Hypertext Transfer Protocol Secure.
The “s” stands for Secure Socket Layer
What Does Google Have to say?
Why HTTPS Matters
You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features, particularly those required for progressive web apps.